Territory Attractiveness Axis

Development of innovative business strategies are based on a rooted understanding of territory attractiveness. Identification of the different elements that make up Quebec’s and Charlevoix’s attractiveness (ex : landscape, activities, etc.), meaning those that will encourage tourists to visit or recommend visit in the region, appear like a central axis of tourism organizations.

• Example of research in progress : « Geo referencing of touristic image : photo hot spots in the Charlevoix region»