Mission

This research chair’s mission is to promote scientific research about touristic attractiveness and innovation of tourism businesses of the Quebec and Charlevoix region.

Goals

The main goal of the research chair is to generate and disseminate scientific knowledge in order to increase touristic attractiveness and foster innovation within tourism businesses in the Quebec and Charlevoix regions.

In order to fulfill its mission, the research chair has established the following goals:

  • To become and international leader in terms of training and scientific research in tourism
  • To generate and disseminate scientific knowledge to help commercialize tourism destinations and products
  • To generate and disseminate scientific knowledge necessary to increase touristic attractiveness and innovation within tourism businesses
  • To generate and disseminate scientific knowledge so tourism organisations can further innovate in their business models and their communication strategies
  • To promote interactions between university researchers and other chair partners in order to create synergy